This study aims to determine the right marketing strategy in an effort to increase songket fabric sales at Mayang Taurai Embroidery shop in Bukittinggi. The analysis method in this research is to use SWOT analysis (Strong. Weakness. Opportunity. https://www.bekindtopets.com/hot-find-Synovex-One-Grass-Extended-Release-Implant-10-Dose-special-find/