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What Is Proximity Marketing? Strategies and Real-World Examples

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Proximity marketing is a location-based advertising strategy that uses technology like Bluetooth, Wi-Fi, GPS, and NFC to deliver targeted messages or promotions to customers within a specific geographic area. It works by detecting a user's location through their mobile devices and sending personalized ads, offers, or notifications when they are near a store, event, or point of interes... https://www.geekschip.com/blog/proximity-marketing

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